Thursday, April 8, 2010

WTF?



I teach marketing for a living, live in the same city (well, metro region) where Nike is, and have spent much time talking to people who work there (and at their compeitor, Adidas), and I have no, absolutely no, idea what the point of this ad is.

Seriously, damage control? Is the message "we're peeved at Tiger, and so we thought we needed to publicly shame him ourselves?" If so, well, what it makes me think is that Nike is paying Tiger enough money to get him to embarrass himself. Which isn't the same thing.

Is the message "Like a father, we are going to stick by our Tiger, but we are going to ask him some Hard Questions"? If so, will anyone NOT see through that?

What marketing goal are they trying to accomplish - that has some outside chance at success?
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2 comments:

  1. Dajana S.April 8, 2010 at 12:56 PM

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  2. nikoApril 11, 2010 at 9:39 PM

    I think their marketing goal is to simply generate some discussion about it. Some people thinks its good, some are against it but pretty much everybody will see it...

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